Are you looking for a social media platform that thrives on its visual appeal? Try Instagram. I have to admit that I’m a bit late to the game when it comes to Instagram, but I’d definitely like to tell you a few reasons why I believe it could be a wise strategic move to further advertise your brand. Instagram, if you’re not already familiar, is a photo-based social media platform. What do I mean by that? I mean that, as you scroll through your Instagram feed, you’ll see that every post is a photo. Of course, posts have a section to describe them, tag their location, as well as use hashtags (ALL immensely helpful to spreading the post), but by and large, the meat of how well your photo will travel (i.e. how much it will be “liked”) is due to the actual content you are posting in the photo that you choose to post. Let me break it down for you.
There are a few important choices that you have when you post a photo to Instagram:
- Who is your target audience?
- What is your Instagram wall telling people about your brand?
- How are you utilizing your Instagram bio real estate?
TARGET AUDIENCE
Ideally, you should conceive of your target audience as those who would follow you into your chat room and, hopefully, spend money on you. With that said, you start to narrow. What is it about your physical features that excite your target audience? What is it about your personality that gets them going? How do you engage with them on social media? Do they comment on certain parts of your personality over others? Try to identify who your ideal audience is and work to build them up and keep them close. They will reward you for doing so. They will never want to leave you.
YOUR INSTAGRAM WALL
When people jump to your profile, what do they see? People are going to, most likely, make a split second decision about who you are and what value you will provide them simply by a first glance at your wall. Curate your wall such that potential fans won’t be able to NOT follow you. They will be compelled to follow along. There are many ways to ensure that your wall is expressing your brand the way you want, but here are a few tips: consider using the same filter, consider highlighting a particular theme within your pictures, consider crafting your pictures so that one picture leads to the next and so on. Any conscious effort you put into curating your Instagram wall will pay off.
INSTAGRAM BIO
Your bio is another area that you’ll benefit from tailoring to meet the expectations of your brand. You can use hashtags in your bio. You can also add a link to your bio. Consider your bio your luxury apartment that’s now on the market. People who come to your page will want to take a look at your “luxury apartment.” Make them want to enter. Make them want to spend some time with you. Most importantly, make them want to “Follow” you and become a fan.
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Fans want to connect with their favorite models. They want to get to know the other person on the other end of the camera; to learn about their hobbies; to appreciate their quirks and mannerisms. Fans also want to know that you’re a real person. Knowing this, the ability to become friends and a trusted confidant is what separates the good cam models from the GREAT ones! Yes, it takes time, it takes dedication. Always, tt takes perseverance. But above all, it takes the ability to show up every day on cam with a winning personality that says, “YES, I’m worth your time .. YES, I’m worth your attention.”
Of course, privacy is key here. It’s all very well and good having a loyal fan tip you for a few provocative pictures or a more intimate conversation thread – but there have to be boundaries. Not revealing your real cell phone number (and keeping it private) is at the top of the list! Savvy webcam companies like Flirt4Free (among certain select others who have been around for years) know this. They partner with a third party host to provide you with safe, secure cell phone numbers that when used through their site can provide you with personalized text rates, tip breakdowns, variable customer rates, and of course monthly pay outs based on your texting success.
On your personal Facebook, Twitter and Instagram pages, make sure you use the privacy settings to their fullest. This will keep strangers out, and make sure only your curated group of friends and family members can see your posts.
At the risk of repeating myself: Never open links from your customers. Remember, always operate confidentially. Never open links. Not in chat, email, or a tweet. No matter how trustworthy they seem, this is the best policy. Apart from malware and viruses, there is also software that can reveal your IP address, which can give away your location.
The top cam sites allow you to use Geoblocking. This allows you to block users by IP addresses associated with your own city, state or country. Meaning your local family members and neighbors will not be able to see your stream. This is extremely important, but it’s not a catch-all. It’s not uncommon for live-cam customers to use VPNs that provide IP addresses in different regions, or to overcome Geoblocking restrictions while traveling. Also, if you’re ever a guest on another model’s stream, you should find out what their Geoblocked areas are and make sure they don’t conflict with yours.
Some models love changing locations. Broadcasting from your backyard or your kitchen can be cool and intimate in different ways. But you have to pay attention to what they can see apart from your beautiful face. Family photographs on your nightstand, framed diplomas or certificates, and even the view out your window can hint at your real identity and location. I personally prefer to have one designated “clean” space for broadcasting. It’s simpler and requires less maintenance.
Don’t text or make calls while camming. Don’t do your homework. Keep your music at a level where customers can still hear you talk. Customers will not feel engaged if you aren’t paying attention to them. We’re human. Stuff comes up. If something pressing needs your attention, tell your viewers you’ll be back soon and log out to take care of it. If you don’t think this is a big deal, check out the review sections of Chaturbate or Flirt4Free and see how much customers like a distracted model.
On the subject of repeat customers who ask you to do stuff: when someone asks you to do something, get to it right away. Especially when doing a paid show. This is a time-is-money environment. Dragging out your strip routine when a paying customer is asking for more actually risks you losing that customer. Short term gain, long term loss. Customers who come away from your show feeling satisfied will come back. Customers who think you teased too much, or they had to overspend to see that cockring will probably go elsewhere. It’s simple math. You earn less from one 45 minute show on Monday than you do from Three 25 minute shows over the course of a week.
