Are you looking for a social media platform that thrives on its visual appeal? Try Instagram. I have to admit that I’m a bit late to the game when it comes to Instagram, but I’d definitely like to tell you a few reasons why I believe it could be a wise strategic move to further advertise your brand. Instagram, if you’re not already familiar, is a photo-based social media platform. What do I mean by that? I mean that, as you scroll through your Instagram feed, you’ll see that every post is a photo. Of course, posts have a section to describe them, tag their location, as well as use hashtags (ALL immensely helpful to spreading the post), but by and large, the meat of how well your photo will travel (i.e. how much it will be “liked”) is due to the actual content you are posting in the photo that you choose to post. Let me break it down for you.

There are a few important choices that you have when you post a photo to Instagram:

1. Who is your target audience?
2. What is your Instagram wall telling people about your brand?
3. How are you utilizing your Instagram bio real estate?

TARGET AUDIENCE

Ideally, you should conceive of your target audience as those who would follow you into your chat room and, hopefully, spend money on you. With that said, you start to narrow. What is it about your physical features that excite your target audience? What is it about your personality that gets them going? How do you engage with them on social media? Do they comment on certain parts of your personality over others? Try to identify who your ideal audience is and work to build them up and keep them close. They will reward you for doing so. They will never want to leave you.

YOUR INSTAGRAM WALL

When people jump to your profile, what do they see? People are going to, most likely, make a split second decision about who you are and what value you will provide them simply by a first glance at your wall. Curate your wall such that potential fans won’t be able to NOT follow you. They will be compelled to follow along. There are many ways to ensure that your wall is expressing your brand the way you want, but here are a few tips: consider using the same filter, consider highlighting a particular theme within your pictures, consider crafting your pictures so that one picture leads to the next and so on. Any conscious effort you put into curating your Instagram wall will pay off.

INSTAGRAM BIO

Your bio is another area that you’ll benefit from tailoring to meet the expectations of your brand. You can use hashtags in your bio. You can also add a link to your bio. Consider your bio your luxury apartment that’s now on the market. People who come to your page will want to take a look at your “luxury apartment.” Make them want to enter. Make them want to spend some time with you. Most importantly, make them want to “Follow” you and become a fan.

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